Increase Your Company Revenue with an Attractive Website
Is your business making the money you want? How investing in a well-designed and executed website can make you gain more money than ever before.
We have mentioned many times how crucial is the role of a well-designed and well-executed website for your business development. Having a beautiful, functional, efficient and user-friendly website can imply the difference between taking your business to the next level or stagnation.
There are many factors involved in achieving a successful online presence. Many of those factors depend on how you, as a business owner, decide to approach to the design and execution of your website/web strategy. ‘‘Do it yourself’’ membership-based programs can provide a quick solution when needed, but not a permanent and successful one. When you don’t have a professionally designed and executed website, your business revenue can be seriously affected.
One of the main goals of a successful web presence is to help you to increase your business revenue. Whether is through mobile apps, a mobile-friendly site, or other approaches, your website plays a key role. Here are some things you can do to assure that your site is truly helping you to bring in the cash flow.
Control the Interaction of Your Website:
A well-designed UI (User Interface) will determine the way you want your customers interact with your website. It allows you to strategically place your CTA (call to actions) and guide your site visitors towards your desired purpose. By applying an effective UI design, created by a professional, you can make interactions happen smoothly. Whether you want your site visitors purchase a product, subscribe to a newsletter, contact you, or simply get information about your company.
Campaigns and Promotion:
One of the biggest advantages of having a proper website is the promotion possibilities. By having your own platform, you can effectively use SEO, Social Media Marketing, and blogging. These tools will attract awareness and interest towards your company. They will help you to inform the public about your products and services. Also, through them, just like with the UI, you can control the company message.
Testimonials:
In today’s web world is all about reviews and testimonials. Customers tend to buy either services or products from companies recommended by others. Granted, there are many third-party platforms where you might have opened a profile for your business reviews. For example, if you are a real estate agent, you want a 5 stars profile on Zillow. If you own a restaurant, the reviews on Trip Advisor can make a huge difference in your clientele.
The problem with review-based platforms is that they are usually out of your control. As a business owner, you want to be able to dominate most of the content about your business. Having a testimonials page on your own website (if they are honest and look legit) can help you to better showcase your products and services. Also, it will give, to those who come across your site, a feeling of trust and peace of mind when choosing you over your competitors.
Be Everywhere!
Just in United States, 71% of the time when on internet is spent on a mobile device. Imagine the possibilities of reaching out effectively and successfully the markets all around the world. It doesn’t matter if your business is local (unless you are a non-profit with region restrictions), the more people know you around the globe, the better.
Having your own website allows you to reach out the markets you didn’t even dream about with your ‘‘traditional market approach’’. After all, you can’t send mailed postcards to the entire world, can you?
New markets mean new leads which will translate into new revenues. The traffic on your website will help you to improve on your SEO efforts and your brand awareness. Even if you are not able to convert most of those leads into successful sales.
A Website is an Investment:
Yes, granted that it may take some money to establish your online presence. However, every time you think of how much you are spending, think also on how much you will earn. When you start a successful business, you will have to make some investments. Maybe you will have to rent a location, pay for permits or certifications, or simply buy office supplies. But also, make sure that having a professionally developed website is part of your investment budget. Don’t think for a second that having a website is an expense, a website is an asset. Having it will increase the capital value of your company, a good website is not only a tool for success. Keep in mind that whatever amount you spend on your site now will be multiplied tremendously in the future while helping you to connect with your clients, build relationships, and generate leads.
Being a business owner is not easy. Strategies, laws, and interactions are changing every day. Some people just see the short term and fail getting on with the modern trends and adapting to our fast-paced world. Others are simply unaware of the constant changes and don’t understand why their businesses are not as successful as they could. Still others are simply so busy running all other aspects of their companies that they don’t even think on how a website strategy can benefit them. If you are one of those people, do not hesitate and give us a call.
